Brian Span
Game Designer at The Gang Studio
Brian is a former professional athlete who transitioned into Game Design after a lifelong passion for gaming, now designing and building hit Roblox experiences played by millions.
Talk
How to make a hit on Roblox!
What makes a Roblox game go from a promising idea to a long-term hit? In this session, I break down the strategies behind successful Roblox experiences, using Prison Pump as a detailed case study while exploring lessons from games like Strongman Simulator and other top-performing titles from The Gang Studio. We'll look at how these games attract and retain players, and how teams can adapt their development process to Roblox's evolving discovery and recommendation algorithms.
We'll also discuss how Roblox has grown beyond being "just a platform for kids". As the platform continues to age up and expand its global reach, it has become a major part of internet culture, with trends, creators, and games regularly reaching millions of people through TikTok, YouTube, and other social platforms. Whether you're interested in game design, LiveOps, growth, or the future of UGC gaming, this talk will provide practical lessons on building experiences that can thrive in today's Roblox ecosystem.