Johanna Nylander
Head of Analytics & Deputy CEO at Dataspelsbranschen | Swedish Games Industry
Johanna is the Head of Analytics and Deputy CEO at the Swedish Games Industry association. In her current role she is managing the analytics department, including the annual report on the Swedish Games Industry. Bachelor’s degree in game art with industry experience in marketing. Ex-Gameloft, published author and op-ed columnist.
Talk
No longer free to play
Existing and upcoming regulations for game developers will change how games can monetise and what design decisions you are allowed to make. Why in game currencies and policies around payment possibilities matters to everyone and not just on mobile. The talk will explore how to navigate a changing global market, how to get paid when creating great games and who will pay for a game in the future.