Malin Castegren

Malin has spent the past 15 years working in games marketing, launching over 35 titles during her time at Paradox Interactive, Avalanche Studios and currently Coffee Stain Publishing. With a background in community management her roots are deep in the soil of player driven market strategy and believing that dumb ideas can become great content.

Marketing is Dead - Long Live Marketing

The new media landscape has changed the marketing game. Time is no longer linear, storytelling is fragmented and brands matter more while establishing one is hard as heck. What teachings of old should we keep, and how should we set ourselves up for sucess when our fate is ruled by algorithms?