Parker Barry

Parker Barry, founder of Mugwort Studios, aims to create games for ‘the process player,’ a player-cohort focused on narrative, aesthetics, and complex emotional experiences, rather than competition and surface-level fun.

After six years in product and marketing leadership at Toca Boca, she seeks to increase the representation of women-led gaming studios and games catering to gender-diverse audiences.

The Invisible Player: How to Market to Users Who Don't Identify as Gamers

Despite the fact that over half of the American population plays games, only 10% actually identify as "gamers." For women, you can cut that in half. So, how do you market a game to someone who doesn't resonate with the medium? Or even rejects the label? Especially if they need a 300$ + console. In this talk, Parker deconstructs the "Invisible Player" and concrete ways studios can reach them, by speaking their language.