Tomoko Miya
CEO at Neon Noroshi
Miya is the founder and CEO of Neon Noroshi, a game marketing agency that helps independent studios and publishers bring their games to market. The agency provides PR, marketing, and social media services, along with publishing support tailored to each project.
Talk
Asia Is Not One Market: Bringing Western Indies to China, Japan and Beyond
Seeing strong wishlist numbers from Asia but struggling to turn them into sales? Wondering how to reach Japanese players, or whether to trust that publishing offer from China? Drawing on real case studies from Neon Noroshi, this session covers how to convert Asian interest into revenue, what Asian players actually look for, and how to vet Asian publishers before you sign.