Natalie Selin
Co-founder of Pointless Games
Natalie Selin is a games industry veteran with over a decade of experience in data, production, and strategy at studios including Mojang and Paradox Interactive. She has led teams across analytics, platform development, and game production, shaping some of the world’s most beloved titles.
Today, Natalie is the Co-founder of Pointless Games, a small indie studio dedicated to creating games people fall in love with.
Talk: Player First, Data Second: Rethinking What Success Looks Like
High wishlists won’t fix a weak core loop. This session pushes back against vanity metrics and makes the case for a player-first approach as the true driver of game success.